Organisational Communication

Easy and effective ways to communicate symbolically include using metaphors, songs, poems, quotes and jokes. Mementos, awards and logos are also part of symbolic communication as they allow employees to connect a fact with an emotion or sentiment.

For instance, an employee who receives a letter of commendation on the organisation’ s letterhead, knows that his contribution (fact) has been appreciated (sentiment) by the management.

Leadership communication needs to inspire, and numbers alone do not do this.Communication steeped in emotions too fails to drive the desired response. Moreover, purely emotional communication has no place in a business environment.What makes an effective leadership communication is a blend of facts and feelings.